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Boca or Bust: Why Every New Yorker Ends Up in Boca

by Brent Berman on Feb 03, 2024
Boca or Bust: Why Every New Yorker Ends Up in Boca

Every New Yorker ends up in Boca eventually. Brent Berman just made it official.

Brent is a New Yorker through and through — he carries a New York state of mind wherever he goes. But like so many New Yorkers before him, he found his way to Boca Raton, trading subway platforms for palm trees without losing an ounce of that city edge.

B6B — Boca the Sixth Borough — was born from that move. It's for the New Yorkers who defected to Florida: limited-run hats that pair a New York state of mind with a Florida lifestyle.

Every drop is a small batch. When they're gone, they're gone.

New York is a state of mind. Boca is a lifestyle. Boca or bust.

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The Drops Are Live: Drop 001 + Knicks Championship Limited Edition

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